This is my show!
FRONT/CENTER: MARC JACOBS BEAUTY IS HERE
Introducing Marc Jacobs Beauty. Exclusively at Sephora.
Celebrated fashion designer Marc Jacobs showed his first collection in 1986 while still a student. Inspiring women to push boundaries and create their own style, his daring mix of prints, patterns, color, and shape created an instant sensation. Jacobs has since opened retail stores worldwide, built a fragrance empire, and won many of the industry’s top awards. Now, he partners with Kendo and Sephora on his first beauty brand: Marc Jacobs Beauty. On sale now.
FRONT/CENTER: SOFIA COPPOLA IN MARC JACOBS BEAUTY
Makeup Artist and Marc Jacobs Beauty Product Consultant Diane Kendal created Coppola’s MET Gala look using Marc Jacobs Beauty.
“We wanted to do an understated, cool, and casual take on the Marc Jacobs Beauty Vamp eye,” says Kendal, referring to the smoky blue-purple eye that Edie Campbell wears in the Marc Jacobs Beauty campaign image. “I decided it would be a perfect complement to her young and cool outfit.”
“After lining the eyes with Ro(cocoa) Highliner, I swept the lightest tone of The Vamp palette from the lash line to the brow bone. I used the medium grey shade in the crease of the eye and then applied it over the Ro(cocoa) to intensify it. Next, I popped a touch of the dark black/grey into the outer corner of the eye for a smoky effect. I curled the lashes and used Lash Lifter mascara to ensure they would stay curled and lifted all night.”
“Sofia kept the liner and the lipstick, which has just a touch more color than her actual lip color. She loved the Genius Gel Foundation for its light coverage and sustainability. These products can be used alone with a bit of mascara for a wearable daytime look.” HOLLY SIEGEL
Photo courtesy of Marc Jacobs International. Find more ways to #MarcTheMoment by following @MarcBeauty on Twitter.
Following back everyone until I find a tumblr girlfriend ♡ Im lonely :(
OBJECT/SUBJECT: MARC JACOBS BEAUTY NAME REFERENCES
Sylvie Rouaix, VP, Brand Marketing and Product Development, Kendo on the stories behind shade names like Fluorescent Beige and Surrender Dorothy.
How did you work on names for the Marc Jacobs Beauty products?
Our process was a bit novel and not HR-friendly! We tried to immerse ourselves in Marc’s passions: we screened his favorite movies, with probably a good amount being foreign (French for the most part) and with complicated relationships and often with sexual tension. For a few months, I expected a call from HR, asking us to tone down the viewing of all the fun materials!
How did Marc come to be so involved in naming the products and shades?
After meeting Marc, I discovered how talented he was around words. He is very comfortable with language and is very specific and incredibly clever. I think that saying that he is a wordsmith is an understatement. Like his fashion and anything else he touches, he is a genius. (Ok, I may have fallen in love in the 18-month process.) None of us expected that he’d enjoy the tireless naming sessions for products and shades while scouring through inspirations.
What was the process like?
Often, shades would change: Diane [Kendal, Beauty and Product Consultant] would suggest a different way of looking at a shade or Marc or I would, and it’d start a whole new naming stream. Marc would send us notes in between our monthly meetings when he had found an inspiration or had come up with various names. He’d often come to the meetings with a pile—seriously a pile—of yellow Post-It notes he had collected for a month. He’d wake up and jot down names; he’d be inspired and jot down some more…Creativity does not lack when Marc is involved! Then, we’d run the names through legal, and the fun began. A lot of the most fabulous names were left out on the editing floor!
- HOLLY SIEGEL